AI-Powered Contact Enrichment for HubSpot with Apollo.io
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This n8n workflow automates and enhances your HubSpot contact data by leveraging Apollo.io for rich contact details and AI for intelligent summarization, ensuring your CRM always has the most relevant and actionable insights.
About This Workflow
Revolutionize your sales and marketing efforts with this advanced, AI-powered contact enrichment workflow. Designed to be triggered by any event, it seamlessly pulls comprehensive person data from Apollo.io using just an email address. What sets this workflow apart is its integrated AI (powered by OpenAI's gpt-4o-mini and LangChain), which intelligently processes raw enrichment data. It cleans, extracts, and summarizes key information like job titles, experience, education, and even recent LinkedIn activity into structured, human-friendly fields. Finally, it updates or creates contacts in HubSpot, enriching your CRM with precise, AI-curated data, including custom properties, and stamps the last enrichment date, ensuring your team has instant access to high-quality, actionable contact profiles.
Key Features
- Automated Contact Data Fetching: Instantly retrieve comprehensive person profiles from Apollo.io using an email address.
- Intelligent AI Summarization: Utilizes OpenAI's
gpt-4o-minivia LangChain to parse, clean, and summarize complex data into digestible insights for CRM. - Customizable Data Extraction: AI is prompted to specifically extract relevant job titles (matching email domains), concise experience and education summaries, and recent LinkedIn activity.
- Robust HubSpot Integration: Seamlessly updates existing contacts or creates new ones in HubSpot with enriched data, including custom fields for deep insights.
- Built-in Data Validation: An 'If' node ensures that only valid contact data proceeds for enrichment, preventing unnecessary API calls and processing.
- Reusable Workflow Service: Designed to be triggered by other workflows, making it a powerful, modular service for various automation scenarios.
- Automated Enrichment Timestamping: Automatically records the date of the last enrichment in HubSpot for better data governance.
How To Use
- Trigger Setup: The "When Executed by Another Workflow" node expects
nameandemailas inputs. Configure the preceding workflow to pass these values. - Apollo.io API Key: In the "Enrich with Apollo" node, replace
YOUR-API-KEYin thex-api-keyheader parameter with your actual Apollo.io API key. - OpenAI Credentials: Ensure your n8n instance has a valid OpenAI credential configured for the "OpenAI Chat Model5" node to access
gpt-4o-mini. - HubSpot OAuth2 Authentication: Connect your HubSpot account using OAuth2 credentials in the "Enrich in HubSpot1" node. Ensure the connected account has permissions to create/update contacts and custom properties.
- Custom Properties in HubSpot: Verify that the custom properties used (e.g.,
linkedin_account,experience_summary,education_summary,last_enrichment_date,recent_linkedin_posts) exist in your HubSpot instance, or create them if they don't. The workflow will map data to these properties. - Run and Test: Execute the workflow manually with sample
nameandemailinputs to ensure all nodes are configured correctly and data flows as expected into HubSpot.
Apps Used
Workflow JSON
{
"id": "f10e15c0-22e8-4a48-917e-ea2d852811a3",
"name": "AI-Powered Contact Enrichment for HubSpot with Apollo.io",
"nodes": 19,
"category": "Sales",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
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ID: f10e15c0-22e8...
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