Automated B2B Lead Generation with AI
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Effortlessly generate and qualify high-value B2B leads with this automated workflow. Leverage AI to analyze company websites, extract critical information, and score leads for optimal sales engagement.
About This Workflow
This n8n workflow revolutionizes B2B lead generation by automating the entire process from data extraction to qualification. Starting with a manual trigger, it processes website data, then utilizes a powerful AI Agent powered by LangChain and Anthropic's Claude 4 Sonnet. The AI analyzes the extracted company information, including content quality, contact details, and processing status, to generate a structured JSON output. This output contains comprehensive lead details such as industry, size, location, key services, and even recommended next actions. Finally, the workflow sends a beautifully formatted notification, likely to a communication platform like Discord, highlighting newly qualified leads with their scores and key attributes, ensuring your sales team is always informed of the most promising opportunities.
Key Features
- AI-Powered Data Analysis: Utilizes advanced AI models to understand and extract complex information from company websites.
- Automated Lead Qualification: Assigns a lead score based on ICP fit, contact information, and company growth signals.
- Structured Data Output: Delivers all essential lead intelligence in a clean, actionable JSON format.
- Real-time Notifications: Immediately alerts your team to new, qualified leads via integrated messaging platforms.
- Customizable AI Prompts: Easily adapt the AI's analysis and qualification criteria to match your specific Ideal Customer Profile (ICP).
How To Use
- Trigger the Workflow: Click the 'Execute workflow' button to initiate the lead generation process.
- Input Company Data: Ensure the preceding nodes in your workflow provide structured data about companies, including URLs, company names, and processed website content.
- Configure the AI Agent: Review and adjust the
systemMessagewithin the 'AI Agent' node to precisely define the information you want extracted and the criteria for lead qualification. Pay close attention to the JSON schema provided as a template. - Select AI Model: Choose your preferred AI chat model, such as Anthropic's Claude 4 Sonnet, in the 'Anthropic Chat Model' node and ensure your Anthropic API credentials are correctly set up.
- Set Up Notifications: Configure the 'HTTP Request' node to send the lead information to your desired notification channel (e.g., Discord webhook URL) by updating the
urlparameter and customizing theembedsto display the lead details as you prefer.
Apps Used
Workflow JSON
{
"id": "cb4e8db5-a8e5-4403-9e1b-6da5675bdbfb",
"name": "Automated B2B Lead Generation with AI",
"nodes": 19,
"category": "Sales",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: cb4e8db5-a8e5...
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