Automated Competitor SERP Research with BrightData & Google Sheets
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Automate your competitor research by fetching raw Search Engine Results Page (SERP) data using BrightData's API, driven by keywords and target countries from your Google Sheets. This workflow streamlines the data collection process, providing a robust foundation for in-depth SEO analysis.
About This Workflow
Tired of manually checking search results to keep tabs on your competitors? This powerful n8n workflow revolutionizes competitor research by automating the collection of raw SERP data. Simply provide your keywords and target countries in a Google Sheet, and the workflow takes over, using BrightData's SERP API to fetch comprehensive search results. It intelligently handles URL encoding and batches requests for stability, ensuring reliable data retrieval. While the initial output provides raw HTML, the workflow is designed to be easily extendable, giving you the perfect starting point to implement custom parsing logic to extract specific competitor details like URLs, titles, and descriptions, directly into your preferred analysis tools.
Key Features
- Google Sheets Integration: Define keywords and target countries directly in Google Sheets for easy input and management.
- Automated SERP Data Retrieval: Leverage BrightData's SERP API to fetch raw search results from Google efficiently.
- Dynamic Query Generation: Automatically construct precise Google search URLs based on your keywords and specified target countries.
- Batch Processing for Reliability: Keywords are processed in batches to manage API rate limits and enhance workflow stability.
- Customizable Data Extraction: Provides the raw SERP HTML, ready for you to implement tailored parsing logic to extract competitor websites, titles, descriptions, and more.
How To Use
- Trigger the Workflow: Click 'Execute workflow' in n8n to start the automation.
- Configure Google Sheet Input:
- In the "Get Keywords from Sheet" node, replace
'YOUR_GOOGLE_SHEET_ID'with your actual Google Sheet ID. - Ensure your Google Sheet contains columns named 'Keyword' and 'Target Country'.
- Set up your Google Sheets OAuth2 API credential.
- In the "Get Keywords from Sheet" node, replace
- Set Up BrightData Credentials:
- In the "Fetch Google Search Results" node, replace
'YOUR_BRIGHTDATA_CREDENTIAL_ID'with your BrightData API key credential.
- In the "Fetch Google Search Results" node, replace
- Implement Data Extraction:
- The "Extract Competitor Data from HTML" node is a placeholder. You must customize its JavaScript code to parse the returned HTML and extract specific data points (e.g., competitor website URLs, titles, descriptions) relevant to your analysis.
- Connect this node's output to your desired destination (e.g., another Google Sheet, database, or analytics tool) to store the extracted data.
Apps Used
Workflow JSON
{
"id": "a97c6b6f-0eae-47e9-97a7-18b8d3fe4984",
"name": "Automated Competitor SERP Research with BrightData & Google Sheets",
"nodes": 7,
"category": "Marketing",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
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ID: a97c6b6f-0eae...
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