Automated Failed Payment Recovery with Multi-Stage Email Dunning
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This n8n workflow automates the crucial process of recovering revenue from failed Stripe payments. It captures failed transactions in real-time, stores them in Google Sheets, and initiates a smart, multi-stage email dunning campaign via SendInBlue to prompt customers to update their payment information.
About This Workflow
Protect your recurring revenue with this robust n8n workflow designed to tackle failed Stripe payments. It operates in two seamless stages: first, real-time detection of failed payments directly from Stripe, automatically extracting key customer and payment details. These details are then de-duplicated and logged in a Google Sheet, creating a comprehensive list of recovery leads. The second stage, triggered on a schedule, systematically fetches these leads and engages them with a multi-step email dunning campaign using SendInBlue, ensuring timely follow-ups without overwhelming customers. This automation minimizes manual effort, maximizes recovery rates, and safeguards your bottom line.
Key Features
- Real-time Failed Payment Capture: Instantly detect and log failed Stripe transactions as they occur.
- Smart Data Management: Automatically extract and de-duplicate customer and payment information into Google Sheets.
- Multi-Stage Dunning Campaign: Engage customers with a tailored two-step email sequence using SendInBlue.
- Scheduled Follow-ups: Automatically trigger dunning emails at optimal intervals based on your schedule.
- Email Send Tracking: Keep track of how many recovery emails have been sent to each customer to ensure appropriate communication.
How To Use
- Configure 'Detect Failed Payments' (Stripe Trigger): Set up the Stripe webhook to listen for
charge.failedevents. - Customize 'Extract User and Payment Info' (Set): Map and extract the necessary customer email, payment amount, and other relevant details from the Stripe event.
- Set Up 'Append or update row in sheet' (Google Sheets): Configure this node to append new failed payment records to your designated Google Sheet, ensuring uniqueness with 'Remove Duplicates'.
- Configure 'Schedule Trigger': Define the frequency (e.g., daily, weekly) for when the dunning email campaign should run.
- Set Up 'Get Payment Failure Leads' and 'Update Email Count' (Google Sheets): Connect these to your Google Sheet to read leads and update the 'email_count' column after each email is sent.
- Customize 'Check for no. of emails sent' (Switch): Define the conditions to route items to 'Send First Email' (e.g.,
email_count == 0) and 'Send Second Email' (e.g.,email_count == 1). - Configure 'Send First Email' and 'Send Second Email' (SendInBlue): Set up your SendInBlue credentials and create your email templates for the first and second dunning emails.
Apps Used
Workflow JSON
{
"id": "3768eebb-b732-490a-a8b7-e65e7d3a4e17",
"name": "Automated Failed Payment Recovery with Multi-Stage Email Dunning",
"nodes": 7,
"category": "Sales",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
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ID: 3768eebb-b732...
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