Automated Google Analytics Performance Reporter with AI Prep
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This n8n workflow automates the retrieval of Google Analytics 4 (GA4) page engagement data on a weekly basis. It compares current week's performance metrics against the prior week, then processes and prepares this valuable data for advanced AI analysis and storage in a database like Baserow, providing a foundation for actionable website insights.
About This Workflow
Unlock deeper insights into your website's performance with this powerful n8n workflow. Designed for marketing professionals, SEO specialists, and website owners, it eliminates manual data extraction from Google Analytics 4. The workflow automatically fetches key page engagement metrics for the current week and provides a comparison against the previous week. This data is then meticulously parsed and formatted, making it perfectly ready for advanced analysis by AI tools or for structured storage in a database. Automate your reporting, identify trends, and gain a competitive edge by understanding your content's true impact with minimal effort.
Key Features
- Automated Weekly Reporting: Configures to run weekly, fetching fresh GA4 data without manual intervention.
- Current vs. Prior Week Comparison: Automatically retrieves and prepares data to compare page engagement metrics from the current week against the previous week.
- Key Engagement Metrics: Collects critical data points including screen page views, active users, views per user, and event counts for detailed analysis.
- AI-Ready Data Preparation: Transforms raw GA4 output into a structured, URL-encoded JSON format, optimized for integration with AI analysis tools.
- Database Integration Ready: Prepares data for seamless storage in databases like Baserow, ensuring your performance history is organized and accessible.
- Manual Execution Option: Includes a manual trigger for on-demand testing or immediate data fetches.
How To Use
- Set up Google Analytics Credentials: Create your Google Analytics OAuth2 credentials within n8n. Refer to the n8n documentation for detailed steps.
- Enter your GA4 Property ID: In both 'Get Page Engagement Stats for this week' and 'Get Page Engagement Stats for prior week' nodes, locate the
Property IDfield and enter your specific Google Analytics 4 property ID. - Configure Date Ranges (Important): While the 'this week' node defaults to a recent period, ensure the 'Get Page Engagement Stats for prior week' node's
startDateandendDateare dynamically set (e.g., using n8n expressions like{{$today.minus({days: 14})}}and{{$today.minus({days: 7})}}respectively) for accurate weekly comparison. - Review Code Nodes: The 'Parse data from Google Analytics' and 'Parse GA data' nodes use custom JavaScript to format the data. Review and adjust if your specific analysis requirements differ.
- Connect to AI/Database: Extend the workflow by adding subsequent nodes to send the prepared data to your preferred AI analysis tool or database (e.g., Baserow, PostgreSQL, Google Sheets) for further insights and storage.
Apps Used
Workflow JSON
{
"id": "88dead85-aea5-48ff-9f60-2aeca63e1cbc",
"name": "Automated Google Analytics Performance Reporter with AI Prep",
"nodes": 20,
"category": "Marketing",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: 88dead85-aea5...
About the Author
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