Automated Google Analytics Weekly Performance Comparison
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Automate your weekly Google Analytics (GA4) data extraction and comparison. This workflow fetches page engagement statistics for the current and prior week, preparing the data for advanced analysis, such as feeding into AI models or storing in a database like Baserow.
About This Workflow
Gain invaluable insights into your website's performance with this automated n8n workflow. Designed to pull crucial Google Analytics 4 (GA4) metrics, it systematically compares your current week's page engagement (views, active users, events) against the previous week. The data is then parsed into a structured, AI-ready format, enabling you to detect trends, identify popular content, and understand user behavior shifts without manual effort. This template serves as the foundation for sophisticated SEO analysis, allowing for further integration with AI tools for deep dives and actionable recommendations, with an option to save results to a database like Baserow.
Key Features
- Automated GA4 Data Fetching: Schedule weekly retrieval of key Google Analytics 4 metrics.
- Week-over-Week Comparison: Automatically collects and prepares data for both the current and prior week.
- Detailed Engagement Metrics: Gathers
screenPageViews,activeUsers,screenPageViewsPerUser, andeventCountper page. - AI-Ready Data Parsing: Transforms raw GA4 reports into a clean, structured JSON format, perfect for feeding into AI models for deeper analysis.
- Flexible Triggering: Run on a set schedule (e.g., weekly) or manually for on-demand analysis.
How To Use
- Set up Google Analytics Credentials: Create your Google Analytics OAuth2 credentials within n8n.
- Enter Your Property ID: In the "Get Page Engagement Stats" nodes, replace the placeholder property ID (
460520224) with your actual Google Analytics 4 Property ID. You can find more information on property IDs here. - Configure Schedule: Adjust the "Schedule Trigger" node to your preferred weekly interval or keep the default.
- Review Code Nodes: The "Parse data from Google Analytics" nodes are pre-configured to transform the GA4 output. No changes are typically needed unless you wish to modify the data structure for subsequent nodes.
- Connect to AI/Database (Optional): Extend the workflow by connecting the output of the parsing nodes to your desired AI service (e.g., OpenAI, Google Gemini) for analysis or a database (e.g., Baserow) for storage, as hinted by the workflow's original intent.
Apps Used
Workflow JSON
{
"id": "d5b1fe49-fc56-478b-af94-742a4e68c754",
"name": "Automated Google Analytics Weekly Performance Comparison",
"nodes": 25,
"category": "Marketing",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
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ID: d5b1fe49-fc56...
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