Automated Inactive User Re-engagement for SaaS
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Automatically identify and re-engage inactive users from your Supabase database, log them in a Google Sheet, and send personalized 'we miss you' emails to drive customer retention and revive dormant accounts.
About This Workflow
This powerful n8n workflow automates your customer re-engagement strategy. Designed for SaaS businesses like 'Thalathikka' that thrive on active user bases, this workflow runs daily to identify users who haven't logged in for a configurable period (e.g., 3 days). Once identified, these 'stale' users are de-duplicated, systematically logged into a Google Sheet for easy tracking, and then sent a personalized, HTML-rich email directly to their inbox. The email invites them back to your platform, highlighting key benefits and providing a direct link. This ensures a consistent, automated approach to nurture your user base and proactively prevent churn.
Key Features
- Automated Inactive User Identification: Regularly queries your Supabase database to find users who haven't been active for a configurable duration (currently set to 3 days).
- Centralized Lead Tracking: Automatically updates a Google Sheet with a clear list of all identified inactive users, including their names, emails, and last sign-in dates.
- Personalized Email Re-engagement: Sends customized 'we miss you' emails using Gmail, dynamically populating user-specific details into an engaging HTML template.
- Duplicate Prevention: Ensures each inactive user is processed and emailed only once by removing any duplicate entries based on email addresses.
- Scheduled Execution: Configured to run daily, providing a continuous and hands-off re-engagement process to keep your users active.
How To Use
- Supabase Credentials: Set up your Supabase API credentials in n8n. Configure the
HTTP Requestnode with your Supabase URL and thestale_users_viewendpoint. - Google Service Account: Create and configure a Google Service Account credential in n8n for both Google Sheets and Gmail. Ensure it has the necessary permissions.
- Google Sheet Configuration: Update the
documentIdandsheetNamein theClear sheetandUpdate Google Sheet with Leadsnodes to point to your desired Google Sheet. Ensure the sheet has appropriate headers (e.g., 'Name', 'Email', 'Last Signed In @') in the first row. - Customize Re-engagement Email: Modify the HTML content and subject line within the
Send a message(Gmail) node to match your brand's voice and offer. Ensure dynamic fields like{{ $json.Name }}are correctly mapped to your incoming data. - Adjust Inactivity Threshold: In the
Edit Fieldsnode, thethirtyDaysAgovariable is currently calculated for 3 days of inactivity (30*24*60*6*1000milliseconds). To change this, modify the multiplication factors (e.g.,30*24*60*60*1000for 30 days). - Activate Workflow: Enable the
Schedule Triggernode to run the workflow automatically on a daily basis (or adjust the cron expression0 0 * * *for a different schedule).
Apps Used
Workflow JSON
{
"id": "1f1bf7ee-c5cd-49b0-aa9b-83cb66a54077",
"name": "Automated Inactive User Re-engagement for SaaS",
"nodes": 19,
"category": "Marketing",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: 1f1bf7ee-c5cd...
About the Author
Crypto_Watcher
Web3 Developer
Automated trading bots and blockchain monitoring workflows.
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