Automated Lead Scoring and Hot Lead Alerts
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This workflow automatically captures leads through a custom form, verifies their email validity, scores their fit using MadKudu, and sends instant alerts for high-scoring leads. Streamline your lead qualification and response times.
About This Workflow
Transform your lead management with this powerful n8n workflow. It begins by capturing new leads via a customizable web form, ensuring you never miss an opportunity. Each submitted email is then rigorously validated using Hunter to guarantee accuracy. Leads are subsequently scored by MadKudu, assessing their potential fit for your business based on predefined criteria. Finally, any lead that meets a predefined 'customer fit score' threshold (e.g., >60) triggers an immediate, actionable alert via Gmail, providing essential lead details and scoring insights directly to your inbox. This automation significantly enhances your sales team's ability to prioritize and engage with the most promising prospects efficiently.
Key Features
- Customizable Lead Capture: Easily integrate a branded contact form or connect with existing form services.
- Email Verification: Ensures lead data quality by validating email addresses with Hunter.
- AI-Powered Lead Scoring: Leverages MadKudu to intelligently assess lead potential.
- Real-time Hot Lead Alerts: Receive immediate Gmail notifications for high-fit leads.
- Configurable Scoring Threshold: Adjust the 'customer fit score' to match your sales criteria.
How To Use
- Setup Form Trigger: Configure the 'n8n Form Trigger' node with your desired form title and fields (e.g., 'What's your business email?'). Use the provided production URL for lead capture.
- Integrate Email Verification: Connect your Hunter account to the 'Verify email with Hunter' node and map the email field from your form.
- Configure MadKudu Integration: Add your MadKudu API credentials to the 'Score lead with MadKudu' node and ensure the email parameter is correctly mapped.
- Set Scoring Logic: In the 'if customer fit score > 60' node, adjust the
rightValueto your desired minimum customer fit score. - Customize Email Alerts: Update the 'Gmail' node with your recipient email address, subject line, and the
messagecontent to include the lead details you want to receive. - Test and Activate: Thoroughly test the workflow with dummy data and activate it to start automating your lead qualification process.
Apps Used
Workflow JSON
{
"id": "b1721b47-62d7-4b0e-8d27-599d3eb97b0e",
"name": "Automated Lead Scoring and Hot Lead Alerts",
"nodes": 11,
"category": "Marketing",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: b1721b47-62d7...
About the Author
DevOps_Master_X
Infrastructure Expert
Specializing in CI/CD pipelines, Docker, and Kubernetes automations.
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