Automated Multi-Channel Lead Nurturing Funnel
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Boost your lead conversion with this automated multi-channel nurturing funnel. It instantly engages new leads via email and SMS, then intelligently follows up based on their activity, marking interested prospects for your sales team.
About This Workflow
This powerful n8n workflow automates your entire lead nurturing process, ensuring no prospect slips through the cracks. Upon receiving new lead information via a webhook, it immediately sends an introductory email and SMS. The system then initiates a series of time-delayed follow-ups, including additional emails and SMS messages over several days. Crucially, it incorporates an 'If' condition to track email clicks, allowing you to segment and prioritize leads who show interest by marking them as 'interested' for targeted sales outreach. For less engaged leads, the workflow continues with a re-engagement strategy, ensuring continuous communication and maximizing conversion potential.
Key Features
- Automated multi-channel lead outreach (email and SMS).
- Configurable time-delayed follow-up sequences (24h, 48h waits).
- Intelligent lead segmentation based on engagement (email click tracking).
- Dynamic lead status updates (mark as interested).
- Webhook-triggered for seamless integration with lead capture forms.
How To Use
- Configure the Webhook Trigger: Set up the initial "Webhook" node to receive lead data from your forms, CRM, or other sources. Ensure it captures essential lead details like email and phone number.
- Map Lead Information: Adjust the "Extract Lead Info" node to correctly parse and format the incoming data for subsequent nodes.
- Customize Email Content: Personalize the "Gmail" nodes ("Gmail", "Day 1 Follow-up", "Follow-up Email") with your brand messaging, calls-to-action, and relevant content for each stage of the funnel.
- Set Up SMS Messages: Customize the "Twilio" nodes ("Twilio", "Day 1 - Check Your Inbox") with concise and impactful SMS messages.
- Refine Engagement Logic: Modify the "Track Email Click" (If) node to define your specific criteria for identifying "interested" leads (e.g., link clicks, reply detection, specific page visits) and adjust the follow-up paths accordingly.
- Adjust Wait Times: Fine-tune the "Wait" nodes (Wait 24h, Wait 48h, Wait Before Re-Engagement) to optimize the timing of your follow-up sequence based on your sales cycle.
Apps Used
Workflow JSON
{
"id": "3bd8d72e-4a5d-4558-b6aa-011e627f2910",
"name": "Automated Multi-Channel Lead Nurturing Funnel",
"nodes": 20,
"category": "Marketing",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: 3bd8d72e-4a5d...
About the Author
DevOps_Master_X
Infrastructure Expert
Specializing in CI/CD pipelines, Docker, and Kubernetes automations.
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