Automated Multi-Platform Influencer Discovery & Qualification
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This powerful n8n workflow automates the entire process of discovering, scoring, and qualifying ideal influencers across Instagram, TikTok, and YouTube for your marketing campaigns. Streamline your talent acquisition by leveraging custom criteria and a sophisticated scoring algorithm.
About This Workflow
Tired of manually sifting through thousands of profiles to find the perfect influencers? This n8n workflow revolutionizes your influencer marketing strategy by automating the discovery and qualification process across major platforms. Simply input your campaign brief via a webhook, and the workflow intelligently searches Instagram, TikTok, and YouTube for relevant profiles. It then applies a custom scoring algorithm based on follower count, engagement rate, platform preference, and bio relevance. This not only identifies top-tier talent but also provides estimated costs and engagement rates, giving you a comprehensive, ranked list of qualified influencers ready for outreach. Save countless hours and make data-driven decisions with unparalleled efficiency.
Key Features
- Automated Campaign Brief Ingestion: Trigger the workflow instantly with a simple webhook containing your campaign details, budget, and target audience.
- Multi-Platform Influencer Search: Simultaneously discover talent on Instagram, TikTok, and YouTube using their respective APIs.
- Customizable Qualification Criteria: Define your ideal influencer with parameters like minimum/maximum follower count and engagement rate.
- Advanced Influencer Scoring: A robust code-based algorithm ranks influencers by weighting factors such as follower count, engagement, platform preference, and bio relevance.
- Estimated Cost & Engagement Metrics: Get an estimated cost per post and cost per engagement for each qualified influencer to optimize your budget.
- Top Influencer Output: Receive a curated list of the top 20 most suitable influencers, sorted by their qualification score.
How To Use
- Set up Webhook: Activate the "Campaign Brief Webhook" node. Note its URL. This is where you'll send your campaign brief (JSON payload including
budget,campaign_name, andtarget_audience). - Configure Campaign Settings: Review the "Campaign Settings" node. Adjust
minFollowers,maxFollowers, andminEngagementRateto match your campaign requirements. ThebrandEmailcan also be updated here. - Add API Credentials: Ensure you have valid
instagram,tiktok, andyoutubeAPI credentials configured in your n8n instance. These are crucial for the "Search Influencers" HTTP Request nodes. - Customize Scoring Logic (Optional): Dive into the "Score & Qualify Influencers" code node if you wish to fine-tune the scoring weights (e.g., adjust platform preference, bio relevance, or cost estimation formulas).
- Execute the Workflow: Send a
POSTrequest to your webhook URL with your campaign brief data. The workflow will run, and the output of the "Score & Qualify Influencers" node will be a ranked list of top influencers. - Refine Output (Optional): The "Filter Top Influencers" node (an If node) is currently empty but can be extended to add further filtering or branching logic based on the qualified influencers.
Apps Used
Workflow JSON
{
"id": "33f3b2c9-771c-4b7d-a4a1-958368349697",
"name": "Automated Multi-Platform Influencer Discovery & Qualification",
"nodes": 5,
"category": "Marketing",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
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ID: 33f3b2c9-771c...
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