Automated Customer Segmentation with RFM Analysis
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This workflow automates RFM (Recency, Frequency, Monetary) customer segmentation for your WooCommerce store. It analyzes past orders to categorize customers, providing actionable insights and marketing suggestions for each segment. Drive targeted campaigns and boost customer loyalty with intelligent segmentation.
About This Workflow
Unlock the power of your customer data with this automated RFM segmentation workflow. Designed for WooCommerce merchants, it seamlessly pulls completed orders from the past year, calculates Recency, Frequency, and Monetary values for each customer, and assigns them to distinct segments like 'Champions,' 'Loyal Customers,' 'New Customers,' and 'Lost.' The workflow then generates a comprehensive summary report detailing customer counts per segment and providing tailored marketing suggestions for effective engagement. This empowers you to move beyond generic marketing, personalize your outreach, and maximize customer lifetime value through data-driven strategies.
Key Features
- Automated Data Fetching: Automatically retrieves completed WooCommerce orders from the last year.
- Sophisticated RFM Calculation: Computes Recency, Frequency, and Monetary scores to understand customer behavior.
- Dynamic Customer Segmentation: Assigns customers to predefined segments (e.g., Champions, At Risk, Lost) based on their RFM scores.
- Actionable Marketing Insights: Provides specific marketing suggestions for each customer segment.
- Comprehensive Summary Report: Generates an HTML report for easy understanding of segment distribution and recommended actions.
How To Use
- Connect WooCommerce: Ensure your WooCommerce account credentials are set up in n8n.
- Configure Schedule: Adjust the 'Weekly Trigger' node to run the workflow at your desired frequency (e.g., weekly, daily).
- Review RFM Logic: The 'Compute RFM Segmentation' node contains JavaScript code for RFM calculation and segmentation. You can modify the segmentation rules and quartile calculations if needed.
- Customize Summary: The 'Generate Segment Summary' node creates an HTML report. You can adjust the
segmentDetailsobject to change segment labels, priorities, or marketing suggestions. - Integrate Output: The final output of the workflow is an HTML report. You can connect this to an email node (e.g., Send Email Gmail) to receive the summary report regularly, or to other services for further processing.
Apps Used
Workflow JSON
{
"id": "57a8ee1a-56f7-4d1e-9096-7e16de35767f",
"name": "Automated Customer Segmentation with RFM Analysis",
"nodes": 6,
"category": "Marketing",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: 57a8ee1a-56f7...
About the Author
DevOps_Master_X
Infrastructure Expert
Specializing in CI/CD pipelines, Docker, and Kubernetes automations.
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