Automated Google Analytics Comparison for SEO Insights
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This n8n workflow automates the comparison of Google Analytics data week-over-week. It extracts page engagement and search console metrics, sending them for AI analysis and storage.
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About This Workflow
Overview
This workflow is designed to provide automated, comparative insights from your Google Analytics data. It addresses the common challenge of manually tracking and analyzing week-over-week changes in website performance. By fetching page engagement metrics and Google Search Console results for the current and previous weeks, it creates a clear comparison dataset. This data is then structured and prepared for further analysis, such as sending to an AI for deeper interpretation or saving to a database like Baserow for historical tracking.
The primary problem this workflow solves is the time-consuming and error-prone nature of manual data analysis. It ensures consistent data extraction and comparison, allowing for quicker identification of trends and performance shifts.
Key Features
- Fetches weekly Google Analytics data (page views, active users, engagement) using the
Google Analyticsnode. - Retrieves Google Search Console data (positions, CTR, clicks, impressions) via the
Google Analyticsnode. - Compares current week's data against the prior week's data.
- Parses and transforms raw analytics data into a structured JSON format using the
Codenode. - Prepares data for AI analysis or storage in external platforms.
How To Use
- Set up Google Analytics Credentials: In n8n, create new credentials for Google Analytics OAuth2.
- Configure Property ID: Update the
Google Analyticsnodes with your specific Google Analytics Property ID. - Adjust Date Ranges: Modify the
startDateandendDateparameters in theGoogle Analyticsnodes if you need to analyze different periods than the current and previous week. - Integrate AI/Database: Connect the output of the
Codenodes (e.g.,Parse data from Google Analytics) to your desired AI service or database node (e.g., Baserow) for further processing or storage. - Schedule Execution: Configure the
Schedule Triggerto run the workflow at your desired frequency (e.g., weekly).
Apps Used
Workflow JSON
{
"id": "d2fe3324-505e-4695-8e2e-09e33281e29c",
"name": "Automated Google Analytics Comparison for SEO Insights",
"nodes": 0,
"category": "Data Analysis",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
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