Automate Marketing Lead Enrichment with Google Sheets and Surfe
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Streamline your marketing efforts by automatically enriching leads from a Google Sheet with detailed contact and company information using Surfe's powerful API. This workflow triggers on new spreadsheet creations in Google Drive, enriching your data and updating your CRM.
About This Workflow
This n8n workflow is designed to significantly boost your marketing team's efficiency by automating the process of lead enrichment. It starts by monitoring a designated Google Drive folder for new spreadsheet uploads. Once a new spreadsheet is detected, the workflow reads the lead data from the specified sheet. It then leverages the Surfe API to enrich each lead with crucial information such as accurate email addresses, phone numbers, job titles, company details, and LinkedIn profiles. After the enrichment process is complete, the workflow filters for leads that have both phone and email data, ensuring the highest quality leads are processed. Finally, enriched leads can be pushed to your HubSpot CRM, with notifications sent upon batch completion, ensuring your sales and marketing teams have the most up-to-date and comprehensive lead data at their fingertips.
Key Features
- Automated Trigger: Initiates lead enrichment automatically upon new Google Sheet creation in a specified Drive folder.
- Bulk Enrichment: Efficiently enriches up to 500 leads per batch using the Surfe API.
- Data Filtering: Ensures only leads with complete phone and email information are processed.
- CRM Integration: Seamlessly creates or updates contact records in HubSpot.
- Configurable Notifications: Notifies you via email upon completion of batch enrichment.
How To Use
- Set up Google Drive Trigger: Configure the 'Google Drive Trigger' node to watch a specific folder for new spreadsheet files (e.g., CSVs or Google Sheets).
- Connect Google Sheets: Link the 'Google Sheets' node to your spreadsheet, specifying the document and sheet name where your lead data resides.
- Configure Surfe Bulk Enrichments API: Set up the 'Surfe Bulk Enrichments API' node with your Surfe API key and define the input JSON structure to match your spreadsheet columns.
- Implement Surfe Check Enrichment Status: Use the 'Surfe check enrichement status' node to poll the Surfe API for the completion status of your enrichment job.
- Extract People Data: Utilize the 'Extract list of peoples from Surfe API response' code node to parse the Surfe API response and structure the enriched data.
- Filter for Quality Leads: Configure the 'Filter: phone AND email' node to ensure only leads with both phone and email addresses proceed.
- Update HubSpot CRM: Connect the 'HubSpot: Create or Update' node to your HubSpot account to create or update contact records with the enriched lead data.
- Notify on Completion: Set up the 'Gmail' node to send an email notification when the batch enrichment process is finished.
Apps Used
Workflow JSON
{
"id": "fcd67dee-1ea1-422e-9d30-910fd66df517",
"name": "Automate Marketing Lead Enrichment with Google Sheets and Surfe",
"nodes": 25,
"category": "Marketing",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: fcd67dee-1ea1...
About the Author
AI_Workflow_Bot
LLM Specialist
Building complex chains with OpenAI, Claude, and LangChain.
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