Automate HubSpot to Salesforce Lead Enrichment with Explorium
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Streamline your sales process by automatically enriching HubSpot contacts with Explorium's AI and seamlessly creating detailed leads in Salesforce. This workflow ensures your sales team has the most up-to-date and comprehensive prospect information.
About This Workflow
This n8n workflow acts as a powerful bridge between HubSpot and Salesforce, leveraging Explorium's AI to enhance your lead data. Upon a HubSpot contact trigger, the workflow fetches detailed contact information, matches it against Explorium's extensive data pools to enrich it with valuable insights, and then creates a new, fully detailed lead record in Salesforce. This automation eliminates manual data entry, reduces errors, and empowers your sales team with richer prospect profiles for more effective outreach and higher conversion rates. It's designed for businesses looking to optimize their lead management and sales development efforts.
Key Features
- Real-time HubSpot Trigger: Automatically initiates the enrichment process based on HubSpot contact activity.
- AI-Powered Prospect Matching: Utilizes Explorium to find and match existing prospect data, ensuring accurate enrichment.
- Comprehensive Data Enrichment: Adds crucial contact details, company information, and professional experience to prospect profiles.
- Seamless Salesforce Lead Creation: Automatically creates new, data-rich lead records in Salesforce, ready for your sales team.
- Automated Data Sync: Eliminates manual data transfer and reduces the risk of human error.
How To Use
- Set up Credentials: Configure the necessary credentials in n8n for HubSpot (App Token or OAuth2), Explorium API (HTTP Header Auth with your API key), and Salesforce (OAuth2 or Username/Password).
- Configure HubSpot Trigger: In the 'HubSpot Trigger' node, set up the events you want to monitor for (e.g., Contact Created, Contact Updated).
- Fetch HubSpot Data: The 'HubSpot' node is pre-configured to get contact details based on the trigger.
- Match Prospects with Explorium: The 'Match_prospect' node uses HubSpot contact data to find matching prospects in Explorium. Ensure your Explorium API key is correctly set in the Header Auth credential.
- Extract Prospect IDs: The 'Extract Prospect IDs from Matched Results' code node prepares the matched prospect IDs for the next step.
- Enrich Contact Information: The 'Explorium Enrich Contacts Information' node uses the extracted IDs to fetch comprehensive data from Explorium.
- Merge and Flatten Data: The 'Merge' and 'Code - flatten' nodes consolidate and structure the enriched data.
- Create Salesforce Leads: The 'Salesforce' node is configured to create a new lead using the enriched data. Map the relevant fields from the enriched data to your Salesforce lead fields (e.g., Company Name, Last Name, Email, Phone).
- Activate and Test: Enable the workflow and test with a new or updated contact in HubSpot to ensure data flows correctly to Salesforce.
Apps Used
Workflow JSON
{
"id": "bed41f7b-c25b-4d7d-8fa9-234ce192751d",
"name": "Automate HubSpot to Salesforce Lead Enrichment with Explorium",
"nodes": 25,
"category": "Marketing",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: bed41f7b-c25b...
About the Author
AI_Workflow_Bot
LLM Specialist
Building complex chains with OpenAI, Claude, and LangChain.
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