Automate LinkedIn Company Prospecting to Airtable CRM
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This workflow streamlines your sales prospecting by automatically enriching LinkedIn company data and adding qualified leads directly to your Airtable CRM. It intelligently filters companies based on criteria like website presence and follower count, ensuring you only focus on valuable prospects. Avoid manual data entry and duplicate records, saving precious time for your sales team.
About This Workflow
This powerful n8n workflow revolutionizes how you manage your sales pipeline. It starts by taking a list of LinkedIn company URLs and uses an external data enrichment API (GhostGenius) to fetch detailed information like website, description, and follower count. A crucial filtering step ensures only companies meeting your predefined criteria—such as having a valid website and over 200 LinkedIn followers—are considered. Before adding new companies, the workflow intelligently checks your Airtable CRM for existing records, preventing duplicates. Finally, qualified, new companies are automatically added to your CRM with rich, structured data, empowering your sales or marketing team to focus on outreach rather than administrative tasks. This automation saves significant time and ensures data quality.
Key Features
- Automated Data Enrichment: Automatically pull comprehensive company data (website, description, follower count, etc.) from LinkedIn profiles using an external API.
- Intelligent Prospect Qualification: Filter companies based on customizable criteria, such as the presence of a website and a minimum LinkedIn follower count, to identify high-potential leads.
- Duplicate Prevention: Before adding to your CRM, the workflow intelligently checks Airtable to ensure no duplicate company records are created.
- Seamless Airtable Integration: Automatically add qualified, new company data to your Airtable CRM, mapping key fields like Name, Website, LinkedIn URL, Summary, and Category.
- Rate Limit Friendly: Incorporates batch processing with delays to respect API rate limits, ensuring smooth and reliable operation.
How To Use
- Configure the
Get Company InfoNode:- Obtain an API key for the GhostGenius API (or a similar data enrichment service) and create an
HTTP Header Authcredential in n8n. - Attach this credential to the
Get Company Infonode. - Ensure the
URLquery parameter is correctly set to={{ $json.url }}.
- Obtain an API key for the GhostGenius API (or a similar data enrichment service) and create an
- Define Your Qualification Criteria:
- In the
Filter Valid Companiesnode, customize theconditionsto match your ideal company profile. For example, adjust thefollowers_countthreshold or add other data points to filter by.
- In the
- Set Up Your Airtable Integration:
- Create an Airtable Personal Access Token and add it as a credential in n8n.
- In both
Check If Company ExistsandAdd Company to CRMnodes, select your target AirtableBase(e.g., "CRM") andTable(e.g., "CRM"). - Review and adjust the column mappings in the
Add Company to CRMnode to align with your Airtable schema.
- Prepare Your Input:
- The workflow expects a list of items, each containing a
urlfield (e.g., a LinkedIn company URL). You'll need a preceding node (e.g., aWebhook,Read CSV, or a LinkedIn Scraper node) to provide this list of URLs to theProcess Each Companynode. Note: This initial data source node is not included in the provided snippet but is essential for the workflow to run.
- The workflow expects a list of items, each containing a
- Test and Activate:
- Test the workflow with a few sample company URLs to ensure all steps execute correctly and data is added as expected.
- Once validated, activate the workflow to automate your prospecting efforts.
Apps Used
Workflow JSON
{
"id": "484c4e49-9fa8-44f4-a3ac-47b8a248ef0c",
"name": "Automate LinkedIn Company Prospecting to Airtable CRM",
"nodes": 11,
"category": "Sales",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: 484c4e49-9fa8...
About the Author
DevOps_Master_X
Infrastructure Expert
Specializing in CI/CD pipelines, Docker, and Kubernetes automations.
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