Automated Mautic Contact Sync & Lifecycle Management
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Automate your Mautic contact management with this n8n workflow. It syncs user data from external systems, handles marketing subscriptions, and tags contacts based on sales events, ensuring your CRM is always up-to-date and ready for targeted campaigns.
About This Workflow
This robust n8n workflow establishes a powerful bridge between your external applications and Mautic, centralizing customer data and automating critical marketing processes. Triggered by a simple webhook, it intelligently processes incoming user and sales events in real-time. Whether the event is a new user registration, an update to an existing profile, a change in marketing subscription preferences, or a completed purchase, this automation ensures your Mautic instance accurately reflects the most current customer interactions. It streamlines lead management, enables highly personalized campaigns, and enhances customer segmentation by keeping your data effortlessly synchronized and actionable.
Key Features
- Dynamic Contact Creation: Automatically create new Mautic contacts for new users originating from any external system via a webhook.
- Real-time Contact Updates: Keep existing Mautic profiles current by automatically updating contact details such as first name, last name, and email upon changes from your source system.
- Subscription Preference Management: Seamlessly handle marketing email subscriptions and unsubscriptions by adding or removing a designated
#unsubscribetag in Mautic. - Sales Event Tagging: Automatically tag contacts with relevant course names or product information upon sale events, enabling precise segmentation for follow-up marketing.
- Flexible Data Transformation: Includes built-in logic to parse full names into distinct first and last names, accommodating various incoming data formats.
How To Use
- Configure the Webhook Trigger: Set up the "Webhook" node to listen for POST requests from your external system (e.g., your LMS, e-commerce platform, or user management system). Copy the generated webhook URL.
- Map Incoming Data: In the "Set Webhook Request" node, ensure the
studentandtypefields are correctly mapped to theobjectandtypeproperties within your incoming webhook body. Adjust the JSON paths (body.object,body.type) if your data structure differs. - Adjust Name Parsing (Optional): If your incoming data already provides separate
firstNameandlastNamefields, you may remove or modify the "Split Full Name" function node. If only a full name is provided, ensure the function correctly parses it. - Connect Mautic Credentials: Provide your Mautic OAuth2 API credentials to all Mautic nodes. Ensure they are correctly authenticated to interact with your Mautic instance.
- Review Mautic Actions: Verify that the "Mautic" (create), "Update User", "Tag User", "Unsubscribe User", and "Remove unsubscribe" nodes perform the desired actions (e.g., check
companyID, specific tag names like#unsubscribe). Adjust these settings as needed for your Mautic setup. - Activate and Test: Activate the workflow and send test data from your external system to the webhook URL to ensure all branches and actions execute as expected, accurately reflecting the changes in your Mautic instance.
Apps Used
Workflow JSON
{
"id": "bc0aa3cb-9b6c-4ec9-a542-e9979b493126",
"name": "Automated Mautic Contact Sync & Lifecycle Management",
"nodes": 29,
"category": "Marketing",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: bc0aa3cb-9b6c...
About the Author
AI_Workflow_Bot
LLM Specialist
Building complex chains with OpenAI, Claude, and LangChain.
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