Automate Your Sales Pipeline with Intelligent Lead Enrichment
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Streamline your sales process by automatically identifying, enriching, and scoring new leads. This workflow leverages AI to gather crucial company and financial data, ensuring your sales team focuses on the most promising opportunities.
About This Workflow
This n8n workflow revolutionizes your sales pipeline by automating the detection and qualification of new leads. It begins by monitoring your CRM for new entries or scheduled intervals, then employs advanced AI scraping techniques to gather rich intelligence from sources like LinkedIn and Crunchbase. For each new lead, the system extracts detailed company information, financial data, and even recent news. A sophisticated 'Lead Intelligence Processor' then analyzes this data against your predefined Ideal Customer Profile (ICP) and scoring weights, automatically assigning a lead score and flagging high-potential opportunities for immediate follow-up. This ensures your sales team is always equipped with the insights they need to close deals faster.
Key Features
- Automated Lead Monitoring: Seamlessly trigger workflows from your CRM or on a schedule to capture new leads.
- AI-Powered Data Enrichment: Utilize AI scrapers to gather comprehensive company and financial data from LinkedIn and Crunchbase.
- Intelligent Lead Scoring: Automatically score leads based on customizable factors like company size, industry, funding, and lead source.
- Configurable Ideal Customer Profile (ICP): Define your target customer criteria for precise lead qualification.
- Actionable Insights: Prioritize leads with high scores or those meeting specific enterprise thresholds for immediate sales engagement.
How To Use
- Configure Triggers: Set up either the 'Automated Lead Monitor Trigger' to run every few hours or the 'CRM New Lead Webhook Trigger' to receive real-time lead notifications.
- Set up AI Scrapers: Input your CRM's lead dashboard URL into the 'AI CRM Leads Scraper'. For company enrichment, dynamically construct LinkedIn company URLs using the lead's company name in the 'AI Company Enrichment Scraper'. Similarly, configure the 'AI Financial Data Scraper' to fetch Crunchbase data.
- Define Lead Intelligence Processor Rules: Within the 'Lead Intelligence Processor', customize the
salesConfigobject to align with your specific sales strategy. AdjustleadScoringWeights,idealCustomerProfileparameters (e.g.,min_employees,target_industries,min_funding), andautomationTriggers(e.g.,high_score_threshold). - Connect and Test: Link your n8n account with the necessary credentials for the AI scraping nodes. Execute the workflow to test the lead enrichment and scoring process.
Apps Used
Workflow JSON
{
"id": "7ef4df91-d4f9-4d0d-8f47-1c9814c322c6",
"name": "Automate Your Sales Pipeline with Intelligent Lead Enrichment",
"nodes": 19,
"category": "Sales",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
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ID: 7ef4df91-d4f9...
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