Secure and Private Meta Conversion API Integration
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This n8n workflow provides a robust solution for securely sending event data to the Meta Conversion API. It automatically normalizes and hashes sensitive user information for privacy, ensuring accurate event delivery to enhance your advertising and analytics.
About This Workflow
This comprehensive n8n workflow is engineered to streamline your Meta (Facebook) Conversion API integration while prioritizing data privacy and accuracy. It intelligently processes incoming event data by first normalizing crucial fields like phone numbers and event timestamps. Subsequently, sensitive personal identifiable information (PII) such as first names, last names, and phone numbers are securely hashed using SHA256, ensuring compliance with privacy regulations. Finally, the processed and privacy-enhanced events are reliably dispatched to the Meta Conversion API, enabling superior ad campaign optimization and precise audience matching without compromising user data.
Key Features
- Automated Data Normalization: Automatically cleanse and format phone numbers, and convert timestamps to Unix format for Meta API compatibility.
- Enhanced Data Privacy (SHA256 Hashing): Securely hash sensitive user details like names and phone numbers before sending, ensuring compliance and protecting user privacy.
- Reliable Meta Conversion API Integration: Directly send server-side events to the Meta platform for improved attribution, ad targeting, and reduced browser-based tracking limitations.
- Flexible Event Data Mapping: Dynamically map various event properties, user data, and custom data fields to Meta's required format.
- Built-in Test Mode: Easily test your integration with Meta's test event code functionality to verify data flow before going live.
How To Use
- Set up the Webhook: Configure the
Webhooknode to receive event data from your desired source (e.g., CRM, e-commerce platform). Copy the webhook URL. - Configure Meta Credentials: Ensure your
Send event to Metanode uses valid Meta Conversion API credentials with the necessary permissions. The Pixel ID is expected from an upstream node (e.g., 'Format data'). - Customize Data Normalization: Review the
Normalize datanode to ensure phone number cleansing and timestamp conversion logic aligns with your incoming data format. - Verify Hashing: Confirm the
Encrypt datanode is hashing all desired PII fields (first name, last name, phone) using SHA256. - Test Integration: Utilize the
test_event_codeparameter in theSend event to Metanode's JSON payload (currently set to "TEST1337") to send test events to Meta Events Manager. Once verified, remove this parameter for live events. - Adjust Event Mapping: Modify the
queryParametersJsonwithin theSend event to Metanode to accurately map your incoming data to Meta's event and user data fields.
Apps Used
Workflow JSON
{
"id": "0d56de07-424d-4e0c-99de-d95e2cfbd9c6",
"name": "Secure and Private Meta Conversion API Integration",
"nodes": 8,
"category": "Marketing",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: 0d56de07-424d...
About the Author
Crypto_Watcher
Web3 Developer
Automated trading bots and blockchain monitoring workflows.
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