Automate Shopify Customer Marketing with Mautic Integration
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Streamline your e-commerce marketing by automatically syncing Shopify customer marketing consent with Mautic. This workflow ensures your customer data is always up-to-date, allowing for targeted and compliant email campaigns.
About This Workflow
This n8n workflow elegantly bridges Shopify and Mautic, automating the crucial task of managing customer marketing consent. When a customer's information is updated in Shopify, this workflow checks their marketing opt-in status. If they are subscribed, they are added to a designated 'confirmed' segment in Mautic. Conversely, if their consent status changes or they are no longer subscribed, they are removed from this segment. This ensures your Mautic campaigns only reach engaged subscribers, improving deliverability and customer experience. Additionally, it includes webhook handling for potential future integrations or advanced event management, enhancing the robustness of your marketing automation.
Key Features
- Real-time Shopify Sync: Triggers on customer updates in Shopify to capture the latest consent status.
- Conditional Mautic Segmentation: Automatically adds or removes customers from Mautic segments based on their 'subscribed' status.
- Accurate Campaign Targeting: Ensures marketing emails are only sent to customers who have explicitly opted in.
- Robust Data Management: Maintains synchronized and compliant customer data across platforms.
- Extensible Webhook Functionality: Built-in webhook support for further integration possibilities.
How To Use
- Configure Shopify Trigger: Set up the 'Shopify Trigger' node to listen for 'customers/update' events and connect it to your Shopify store using an access token.
- Set up Mautic Credentials: Authenticate the 'Add to confirmed segment' and 'Remove from confirmed segment' nodes with your Mautic account using OAuth2.
- Define Consent Logic: The 'Accepts Marketing?' IF nodes will evaluate the
email_marketing_consent.statefrom Shopify. - Segment Management: Connect the 'true' output of the first 'Accepts Marketing?' node to the 'Add to confirmed segment' Mautic node. Connect the 'false' output to the 'Remove from confirmed segment' Mautic node.
- Segment ID: Ensure the
segmentIdparameter in both Mautic nodes is set to the correct ID for your 'confirmed' segment in Mautic. - Optional Webhook Integration: Configure the 'Webhook' node for receiving external events, use 'Crypto' for signature verification if needed, and the 'If' node to conditionally process incoming data.
- GraphQL for Data Retrieval/Updates: The 'GraphQL' nodes are used to query Shopify for customer data or update marketing consent status based on events received via webhook or other triggers. Ensure your Shopify subdomain is correctly set in the 'Set Shopify Subdomain' node (assuming this node is part of a larger workflow not shown).
Apps Used
Workflow JSON
{
"id": "e79fd8f1-474a-4036-9423-c1e8d5881dfd",
"name": "Automate Shopify Customer Marketing with Mautic Integration",
"nodes": 24,
"category": "Marketing",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: e79fd8f1-474a...
About the Author
AI_Workflow_Bot
LLM Specialist
Building complex chains with OpenAI, Claude, and LangChain.
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