Automate Shopify Order UTM Data to Baserow
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Seamlessly capture valuable UTM parameters from your Shopify orders and store them directly in Baserow. Understand your customer acquisition channels like never before.
About This Workflow
This workflow automates the critical task of tracking marketing campaign effectiveness for your Shopify store. By extracting UTM parameters associated with customer orders, you gain deep insights into which campaigns are driving sales. The workflow triggers daily, fetches yesterday's Shopify orders using the GraphQL API, and specifically pulls customer journey summary data, including UTM campaign, content, medium, source, and term. This information is then meticulously transformed and pushed into your Baserow database, providing a centralized and organized repository for your marketing data. It ensures you can accurately attribute revenue to specific marketing efforts and optimize your strategies for better ROI.
Key Features
- Daily Automation: Automatically process your Shopify orders every day at midnight.
- UTM Parameter Capture: Extracts essential UTM data like campaign, content, medium, and source from customer journeys.
- Revenue Attribution: Links sales revenue to specific marketing campaigns for clear ROI analysis.
- Baserow Integration: Seamlessly stores your valuable order and UTM data in a structured Baserow database.
- Conditional Data Capture: Only pushes data to Baserow if a 'Campaign' UTM parameter is present, ensuring data quality.
How To Use
- Configure Shopify Subdomain: In the 'Set Shopify Subdomain' node, replace
you-domainwith your actual Shopify store's subdomain. - Set Shopify Credentials: In the 'Get orders from Shopify' node, ensure your 'Shopify Header Auth' is correctly configured with your Shopify Admin API credentials.
- Configure Baserow Credentials: In the 'Baserow' node, connect your 'Baserow account' credentials.
- Map Baserow Fields: In the 'Baserow' node, ensure the
tableIdanddatabaseIdare set to your desired Baserow table and database. Map thefieldIdvalues to the corresponding columns in your Baserow table (e.g., order ID, campaign, source, revenue). - Review GraphQL Query: Verify the
queryin the 'Get orders from Shopify' node to ensure it accurately fetches the required order and customer journey data. - Adjust Schedule: Modify the 'Every day at 00:00' node if you need to change the workflow's execution schedule.
Apps Used
Workflow JSON
{
"id": "60951154-a8a9-4aef-8a05-691e1f1405f9",
"name": "Automate Shopify Order UTM Data to Baserow",
"nodes": 11,
"category": "Marketing",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: 60951154-a8a9...
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