Smart Lead Qualification and Automated Outreach
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This workflow automates lead qualification and personalized outreach directly from your contact form. It intelligently verifies emails, scores lead fit, and automatically engages high-potential prospects while logging all activity in HubSpot.
About This Workflow
Streamline your lead generation process with this powerful n8n workflow. Designed for sales and marketing teams, it instantly processes new form submissions by verifying email validity using Hunter.io, then scores the lead's customer fit with MadKudu. Only high-potential leads (based on a configurable score threshold) receive a personalized outreach email via Gmail, completely hands-free. All engagement activities are meticulously recorded in HubSpot, ensuring your CRM is always up-to-date and your sales team focuses only on qualified prospects. This automation saves valuable time, improves lead response rates, and optimizes your sales pipeline efficiency.
Key Features
- Automated Lead Capture: Initiates automatically upon new submissions from any web form (n8n's built-in form, Typeform, etc.).
- Email Verification: Ensures data quality and prevents bounced emails by validating prospect emails using Hunter.io.
- Intelligent Lead Scoring: Automatically scores customer fit with MadKudu, identifying the most promising leads.
- Conditional Outreach: Sends personalized follow-up emails via Gmail only to leads exceeding a predefined customer fit score.
- CRM Integration: Records all email engagement and lead details directly into HubSpot for comprehensive tracking and follow-up.
- Flexible Setup: Easily switch out the form trigger or adjust lead scoring thresholds to match your specific needs.
How To Use
- Add Credentials: Securely connect your MadKudu, Hunter.io, and Gmail accounts in n8n.
- HubSpot OAuth2: Set up your HubSpot OAuth2 credentials following the n8n documentation for HubSpot (or general OAuth2 setup).
- Customize Email Content: In the "Set keys" node, define the personalized outreach email content (
html) and subject line (subject) for high-fit leads. - Test Workflow: Click the "Test Workflow" button, enter a test email in the form trigger. Review the execution results to ensure all steps function as expected.
- Activate & Deploy: Activate the workflow and use the production URL generated by the "n8n Form Trigger" to collect your leads.
- Adjust Lead Scoring: Modify the
rightValuein the "if customer fit score > 60" node to set your desired customer fit threshold. - Integrate External Forms (Optional): If you prefer using an external form (e.g., Typeform, Google Forms), replace the "n8n Form Trigger" node with the appropriate trigger for your chosen platform.
Apps Used
Workflow JSON
{
"id": "fd788cea-0144-4af6-8143-3d4d8ab6d26a",
"name": "Smart Lead Qualification and Automated Outreach",
"nodes": 24,
"category": "Marketing",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: fd788cea-0144...
About the Author
DevOps_Master_X
Infrastructure Expert
Specializing in CI/CD pipelines, Docker, and Kubernetes automations.
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