UTM Link Creator & QR Code Generator with Scheduled Google Analytics Reports
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Automates the creation of UTM-tagged URLs, stores them in Airtable, generates QR codes, and provides scheduled Google Analytics reports for performance tracking.
About This Workflow
This workflow is designed to streamline marketing campaign management by automating the creation of UTM-tagged URLs. It captures essential UTM parameters, constructs the full URL, stores it in an Airtable database, and generates a corresponding QR code. Additionally, it schedules regular Google Analytics reports, uses AI to analyze the data, and sends a summary to a designated marketing manager.
Key Features
- UTM Parameter Management: Define and set website URL, campaign ID, source, medium, name, and term.
- UTM Link Generation: Automatically constructs complete UTM-tagged URLs.
- Database Storage: Stores generated UTM links in an Airtable database for record-keeping and analysis.
- QR Code Generation: Creates QR codes for each generated UTM link, making them ready for use in various marketing materials.
- Scheduled Google Analytics Reporting: Configures regular reports from Google Analytics.
- AI-Powered Data Analysis: Utilizes an AI agent to analyze Google Analytics data and generate executive summaries.
- Email Reporting: Sends summarized Google Analytics reports to a marketing manager via email.
How To Use
- Configure UTM Parameters: In the
Set UTM Parameters For Linknode, define yourwebsite_url,campaign_id,campaign_source,campaign_medium,campaign_name, andcampaign_term. - Trigger Workflow: The workflow can be manually triggered using the
Create UTM Link & Send To Databasemanual trigger, or it can be initiated through other means if integrated into a larger automation. - Database Integration: The
Submit UTM Link To Databasenode is configured to send data to an Airtable base. Ensure your Airtable credentials and base/table IDs are correctly set. - QR Code Generation: The
Create QR Code With Submitted QR Linknode uses the QuickChart API to generate QR codes. The generated QR code image is outputted and can be further processed (e.g., saved or displayed). - Google Analytics Reporting Schedule: The
Schedule Google Analytics Report To Marketing Managernode sets up the trigger for generating GA reports. Configure therule.intervalto your desired frequency (e.g., daily, weekly). - Google Analytics Data: The
Google Analyticsnode fetches data from your GA4 property. Ensure thepropertyIdis correctly configured and that the node has access to the required metrics (e.g.,sessions) and dimensions (e.g.,sourceMedium). - AI Analysis: The
Google Analytics Data Analysis Agentnode processes the GA data. TheOpenAI Chat Model1andWindow Buffer Memorynodes are connected to provide the language model and memory capabilities for the AI agent. Ensure your OpenAI API key is set up. - Email Notification: The
Send Summary Report To Marketing Managernode sends the AI-generated summary to the specified email address (john@marketingcanopy.com). Ensure your Gmail credentials are correctly configured.
Apps Used
Workflow JSON
{
"id": "38342219-55d1-48d9-b764-a37a0a021b7a",
"name": "UTM Link Creator & QR Code Generator with Scheduled Google Analytics Reports",
"nodes": 22,
"category": "Marketing",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: 38342219-55d1...
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