Automate WhatsApp Engagement Tracking with Airtable Integration
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This n8n workflow automates the tracking of WhatsApp engagement by integrating with Airtable. It identifies existing users, increments their interaction count, and logs the last interaction, providing valuable insights for marketing and sales efforts.
About This Workflow
This workflow is designed to streamline your WhatsApp customer engagement by automatically updating an Airtable database. When a new message arrives via webhook, the system first checks if it's from a designated group chat. If it's not, it proceeds to search your Airtable for the sender's WhatsApp ID. Upon finding a match, it increments a 'Count' field, signifying another interaction, and updates the 'Last interaction' date. This process provides a clear, automated way to monitor engagement levels with your contacts, enabling more targeted communication and effective lead nurturing.
Key Features
- Real-time WhatsApp Message Capture: Automatically receives incoming WhatsApp messages via webhook.
- Smart User Identification: Identifies and segments messages based on sender and chat ID.
- Automated Airtable Updates: Seamlessly logs and updates user interaction data in Airtable.
- Interaction Count Tracking: Increments a counter for each subsequent message from a known contact.
- Last Interaction Timestamp: Records the precise date of the most recent engagement.
How To Use
- Webhook Setup: Configure the
Webhooknode to receive incoming WhatsApp messages. Ensure your WhatsApp integration (e.g., through a third-party service) is set up to send data to this webhook. - Message Routing Logic: Utilize the
Nachricht?(Message?) node (anifnode) to filter messages. In this example, it checks if thechat_idmatches a specific group chat (120363417847196227@g.us). Adjust this condition as per your needs. - User Lookup: Connect the appropriate branch of the
ifnode to theSuche nach WA_ID(Search for WA_ID) node. Configure this Airtable node to search yourWhatsApp Engagement Databasetable using the sender's WhatsApp ID ({{ $json.body.messages[0].from }}). - Interaction Increment: If the user is found in Airtable, connect the
Suche nach WA_IDnode to the+1node (acodenode). This node is configured to take the existingCountfrom Airtable and add 1. - Airtable Update: Chain the
+1node to theAirtable Updatenode. Configure this node to update the record found in the previous step. Map theCountfrom the+1node and set theLast interactionfield to the current date ({{ $now.format('yyyy.MM.dd') }}). Also, ensure theWhatsApp_IDis correctly mapped to match the record. - Handle New Users/Unmatched: Connect the branch of the
ifnode that signifies no match in Airtable to theNo Operation, do nothingnode or a node that handles new user creation if desired.
Apps Used
Workflow JSON
{
"id": "cdaae975-842c-4cda-bd0a-a967063c7181",
"name": "Automate WhatsApp Engagement Tracking with Airtable Integration",
"nodes": 16,
"category": "Marketing",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: cdaae975-842c...
About the Author
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Connecting CRM, Notion, and Slack to automate your life.
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