Automate Decision Maker Prospecting with Google Sheets and Apollo.io
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Streamline your sales outreach by automatically enriching company data from Google Sheets and identifying key decision-makers using Apollo.io. This workflow saves hours of manual research, ensuring you connect with the right contacts.
About This Workflow
This powerful automation workflow seamlessly integrates your Google Sheets with Apollo.io to revolutionize your sales prospecting. It begins by monitoring your specified Google Sheet for new company entries. Upon detection, it enriches each company's data using Apollo.io's organization enrichment API. The workflow then intelligently constructs targeted search queries to find relevant decision-makers within those organizations, prioritizing senior roles like Owners, Founders, and C-suite executives. Finally, it compiles and adds these valuable contact details, including LinkedIn profiles and job titles, directly back into your Google Sheet, ready for immediate outreach. Maximize your efficiency and close more deals with this intelligent prospecting solution.
Key Features
- Automated Data Enrichment: Instantly enrich company details from Google Sheets using Apollo.io.
- Intelligent Decision Maker Identification: Pinpoints key contacts with decision-making authority.
- Customizable Search Parameters: Focus on specific seniority levels and domains.
- Direct Google Sheets Integration: Automatically add discovered contacts back to your spreadsheet for easy access.
- Scalable Prospecting: Designed to handle large lists of companies efficiently.
How To Use
- Connect Google Sheets: Configure the 'Google Sheets Trigger' node with your spreadsheet and sheet name.
- Set Up Apollo.io API Key: In both the 'Apollo Organization Enrichment' and 'Apollo Find Decision Makers' nodes, replace 'your-api-key' with your actual Apollo.io API key.
- Configure Organization Enrichment: Ensure the 'Google Sheets Trigger' node outputs the company's website. The 'Apollo Organization Enrichment' node will use this to fetch company details.
- Generate Decision Maker Search URL: The 'Create Apollo People Search URL' node will automatically build a search query based on the enriched company domains and specified seniorities.
- Batch and Search for People: The 'Loop Over Items (1000 per Batch)' node handles large datasets, and the 'Apollo Find Decision Makers' node executes the people search.
- Add to Google Sheets: Map the desired contact information from the Apollo.io search results to your Google Sheet columns in the 'Add Contacts' node.
Apps Used
Workflow JSON
{
"id": "fca1ef47-b014-4c16-a838-db5d0bd98f3b",
"name": "Automate Decision Maker Prospecting with Google Sheets and Apollo.io",
"nodes": 14,
"category": "Sales",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: fca1ef47-b014...
About the Author
SaaS_Connector
Integration Guru
Connecting CRM, Notion, and Slack to automate your life.
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