Automate Lead Enrichment and Decision Maker Identification with Apollo and Google Sheets
detail.loadingPreview
Streamline your sales process by automatically enriching company data from Google Sheets and identifying key decision-makers using Apollo.io. This workflow brings valuable prospect insights directly into your CRM.
About This Workflow
This powerful n8n workflow automates the crucial steps of lead qualification and contact finding. It begins by monitoring a Google Sheet for new company entries. For each company, it fetches detailed organizational data from Apollo.io. Leveraging this enriched information, the workflow then constructs targeted search queries to identify potential decision-makers within those organizations based on seniority and job titles. The identified contacts are then meticulously added to your Google Sheet, complete with their contact details, LinkedIn profiles, and even a GPT-generated department classification, providing a comprehensive view for your sales team.
Key Features
- Real-time Google Sheets Monitoring: Automatically trigger workflows based on new company entries.
- Deep Organization Enrichment: Utilize Apollo.io to gather comprehensive company details.
- Intelligent Decision Maker Discovery: Pinpoint key contacts based on seniority and role.
- Automated Data Population: Seamlessly add enriched contact data back to Google Sheets.
- GPT-Powered Classification: Gain automated insights into contact departments.
How To Use
- Google Sheets Trigger Setup: Configure the 'Google Sheets Trigger' node to monitor your designated Google Sheet for new rows. Specify the spreadsheet and sheet name containing your company data.
- Organization Enrichment: Connect the output of the trigger to the 'Apollo Organization Enrichment' node. Ensure your Apollo.io API key is correctly configured. The node will automatically extract the website domain from your sheet and query Apollo.io for company details.
- Decision Maker Search URL Generation: Pass the enriched organization data to the 'Create Apollo People Search URL' code node. This node dynamically builds a search URL for Apollo.io, targeting specific seniorities and using the enriched company domains.
- Batching for Large Datasets: Use the 'Loop Over Items (1000 per Batch)' node to efficiently handle larger numbers of leads, ensuring API rate limits are respected.
- Apollo Decision Maker API Call: Feed the generated search URLs into the 'Apollo Find Decision Makers' node. This node makes the API call to Apollo.io to retrieve lists of potential decision-makers.
- Add Contacts to Google Sheets: Finally, connect the results of the decision maker search to the 'Add Contacts' Google Sheets node. Map the desired fields from the Apollo.io response (e.g., name, title, company, LinkedIn URL) to your Google Sheet columns. You can also leverage GPT integration for department classification as shown.
Apps Used
Workflow JSON
{
"id": "b9aebb18-79ee-4866-a61e-90a11434f594",
"name": "Automate Lead Enrichment and Decision Maker Identification with Apollo and Google Sheets",
"nodes": 14,
"category": "Sales",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: b9aebb18-79ee...
About the Author
Free n8n Workflows Official
System Admin
The official repository for verified enterprise-grade workflows.
Statistics
Related Workflows
Discover more workflows you might like
Typeform to HubSpot Lead Qualification & Gmail Follow-up
Streamline your lead capture process by automatically syncing Typeform submissions to HubSpot. Qualify leads based on their interest and send personalized follow-up emails instantly. This workflow ensures no lead is missed and interested prospects receive immediate attention.
Automate LinkedIn Job Change Monitoring and Role Classification
Proactively track career shifts within your LinkedIn network. This n8n workflow utilizes Airtop to automatically extract detailed job change information, including new positions, LinkedIn profiles, and functional classifications, enabling timely outreach and CRM updates.
Automated Smart Lead Qualification and Hot Lead Alerts
Instantly qualify inbound leads from your forms by automatically verifying emails, scoring customer fit with MadKudu, and alerting your sales team about high-potential prospects via Gmail. Streamline your lead funnel and ensure your sales team focuses on the hottest opportunities.