Automate Local Lead Generation with Google Maps, GPT-4 & Airtable to Gmail
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Effortlessly generate qualified local leads by scraping Google Maps, extracting contact information with GPT-4, and organizing everything into Airtable for seamless follow-up. This workflow automates the tedious task of lead prospecting, allowing you to focus on closing deals.
About This Workflow
Unlock a powerful lead generation engine that leverages the vast data of Google Maps and the intelligence of GPT-4. This comprehensive workflow begins by targeting specific businesses on Google Maps based on your keywords and location. It then systematically extracts crucial data like business names, addresses, phone numbers, and website URLs. The process doesn't stop there; it intelligently navigates to each website to precisely extract contact email addresses, even discerning the most authoritative ones for direct outreach. Finally, all collected and enriched lead data is neatly organized in an Airtable base, ready for your sales team to engage. This solution is adaptable for any local business seeking to boost its customer acquisition efforts.
Key Features
- Automated Google Maps Scraping: Efficiently extract business listings based on custom keywords and geographic locations.
- Intelligent Data Enrichment with GPT-4: Precisely identify and extract contact email addresses from website content.
- Streamlined Data Organization: Consolidate all lead information into a structured Airtable base for easy management.
- Configurable Lead Filtering: Optionally refine your search by business category or presence of a website.
- Scalable and Adaptable Workflow: Easily customize keywords and locations to suit any industry or target market.
How To Use
- Trigger Workflow: Initiate the process by clicking 'Execute workflow'.
- Configure Google Maps Extraction: Set up an HTTP Request node to interact with Apify's Google Maps Extractor. Specify your business keyword (e.g., 'hairdresser') and desired location (e.g., 'London, UK'). Adjust the number of results and filters as needed. Obtain the synchronous API endpoint URL and JSON body from Apify and paste them into the HTTP Request node.
- Clean and Structure Data: Utilize an 'Edit Fields' node to select and rename the essential data points (e.g., Title to 'Business Name', Address to 'Address', Website to 'Website', Phone to 'Phone').
- Process Leads Individually: Employ the 'Loop Over Items' node to process each extracted lead one by one. Set a suitable batch size.
- Isolate Website URLs: Use another 'Edit Fields' node to isolate and keep only the 'Website' field for the next step.
- Scrape Website Content: Configure an HTTP Request node (GET method) to visit each website URL extracted in the previous step, retrieving the raw HTML content.
- Extract Email with GPT-4: Set up an OpenAI node ('Message a Model') with GPT-4. Craft a prompt instructing the model to extract the most authoritative contact email from the provided website HTML. Ensure 'Simplify Output' is ON and include the HTML content using
{{ $json.data }}. - Save to Airtable: Connect an Airtable node to store the consolidated lead information, including the extracted email, into your chosen Airtable base and table.
Apps Used
Workflow JSON
{
"id": "d751c546-f272-45fc-8aef-6d63ba4a006c",
"name": "Automate Local Lead Generation with Google Maps, GPT-4 & Airtable to Gmail",
"nodes": 21,
"category": "Sales",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: d751c546-f272...
About the Author
Crypto_Watcher
Web3 Developer
Automated trading bots and blockchain monitoring workflows.
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