Automated Distressed Property Lead Generation & CRM Enrichment
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This n8n workflow automates the discovery and enrichment of highly qualified distressed property leads. It intelligently filters properties, retrieves owner contact information, and seamlessly integrates with your CRM or exports to an Excel spreadsheet, streamlining your real estate prospecting efforts.
About This Workflow
Discover a game-changing solution for real estate professionals with this automated workflow. Designed to run on a daily schedule, it connects to advanced property data APIs (like BatchData) to search for distressed properties based on your precise criteria, such as location, value, equity, and type. Beyond just finding properties, it applies custom filtering logic to identify absentee owners with long-term ownership and no recent sales, then scores them to prioritize the hottest leads. The workflow then performs "skip tracing" to enrich each lead with essential owner contact details like email and phone numbers, before pushing them directly into your HubSpot CRM or generating a ready-to-use Excel spreadsheet. This eliminates manual research, saving countless hours and ensuring your sales team focuses on the most promising opportunities.
Key Features
- Automated Daily Lead Discovery: Automatically searches for new distressed property leads on a customizable schedule.
- Intelligent Property Filtering & Scoring: Applies custom logic to identify highly qualified leads (e.g., absentee owners, high equity, long ownership) and scores them for prioritization.
- Comprehensive Contact Enrichment: Utilizes skip tracing to find owner contact information, including emails and phone numbers.
- Flexible Output Options: Directly integrate leads into HubSpot CRM or export them to a well-formatted Excel spreadsheet for further analysis.
- Customizable Search Parameters: Easily define property search criteria (location, property type, value range, equity, etc.) to target specific markets.
How To Use
- Configure Search Parameters (Node: "Configure Search Parameters"): Update the JSON value within the
search_parametersfield to define your desired property criteria (e.g., city, state, property type, min/max value, equity percentage, status like "distressed"). - Set Up API Credentials (Nodes: "Search Properties API", "Get Owner Contact Info"): Provide your
BatchData API Keyas a generic HTTP header authentication credential for both API nodes to enable property search and skip tracing. - Customize Lead Filtering & Scoring (Node: "Filter Property Results"): Modify the JavaScript code within this node to adjust the criteria for filtering properties (e.g., minimum years owned, specific equity conditions) and refine the lead scoring algorithm to match your priorities.
- Connect CRM or Configure Export (Nodes: "Push to CRM", "Create Excel Spreadsheet"):
- For HubSpot CRM: Authenticate the "Push to CRM" node with your HubSpot account and map the incoming lead data fields to your HubSpot contact or deal properties.
- For Excel Export: The "Create Excel Spreadsheet" node is pre-configured. You might want to add a destination node (e.g., Google Drive, Email) to store or send the generated file.
- Schedule Automation (Node: "Daily Schedule"): Enable the "Daily Schedule" node and set your preferred execution interval (e.g., once daily) to automatically run the workflow and generate new leads.
Apps Used
Workflow JSON
{
"id": "599deebe-ceb0-4094-8300-38190d16790c",
"name": "Automated Distressed Property Lead Generation & CRM Enrichment",
"nodes": 9,
"category": "Sales",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: 599deebe-ceb0...
About the Author
DevOps_Master_X
Infrastructure Expert
Specializing in CI/CD pipelines, Docker, and Kubernetes automations.
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