Automated Lead Capture, Validation, and CRM Enrichment
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Capture new leads directly from your website contact form, automatically validate their email address, enrich their profile with crucial personal and company data using Clearbit, and seamlessly add them as qualified leads to your HubSpot CRM. This workflow ensures your sales team works with accurate and actionable information.
About This Workflow
This n8n workflow revolutionizes your lead acquisition strategy by automating every step from initial contact to CRM entry. Say goodbye to manual data entry and invalid leads! It begins by capturing submissions from a custom n8n form (or any other form solution you prefer). The submitted email is then rigorously verified using Hunter.io to ensure deliverability. Only valid emails proceed to the next stage, where Clearbit enriches both the individual's profile and their associated company with valuable data points. Finally, all this verified and enriched information is automatically pushed to HubSpot, creating well-qualified leads ready for your sales team. This automation streamlines your funnel, improves data quality, and empowers your sales efforts.
Key Features
- Customizable Lead Capture Forms: Easily create and deploy your own contact forms to gather prospect information, or integrate with existing form solutions.
- Automated Email Validation: Prevent invalid or disposable email addresses from entering your CRM by automatically verifying each submission with Hunter.io.
- Rich Data Enrichment: Automatically pull comprehensive personal and company data from Clearbit, including job titles, company names, sizes, and more.
- Smart Conditional Logic: Only valid and actionable leads proceed through the enrichment process, saving API calls and ensuring data quality.
- Seamless HubSpot Integration: Directly add or update leads in your HubSpot CRM with all validated and enriched data, ready for sales engagement.
How To Use
- Set up Credentials:
- Add your Hunter.io API Key credentials to the Hunter node.
- Add your Clearbit API Key credentials to both 'Enrich person' and 'Enrich company' nodes.
- Connect your HubSpot OAuth2 account credentials to the 'Add lead to Hubspot' node.
- Customize the Form Trigger:
- The 'n8n Form Trigger' node is pre-configured for a "Contact us" form. You can adjust the
formTitle,formDescription, andformFieldsto match your specific lead capture needs. - (Optional) You can replace the 'n8n Form Trigger' with any other form solution (e.g., Typeform, Google Forms) by using its respective trigger node.
- The 'n8n Form Trigger' node is pre-configured for a "Contact us" form. You can adjust the
- Test the Workflow:
- Click the "Test Workflow" button (usually found at the top right of the n8n canvas).
- Enter a test email into the generated form and observe the data flow through the nodes.
- Check your HubSpot CRM to confirm the lead was added correctly with enriched data.
- Activate the Workflow:
- Once tested and validated, activate the workflow.
- Use the production URL provided by the 'n8n Form Trigger' as your live contact form endpoint.
- Refine HubSpot Mappings:
- In the 'Add lead to Hubspot' node, review the
additionalFieldssection. Adjust or add any specific HubSpot properties you wish to map the enriched data to. - (Optional) Consider adding more conditional logic (e.g., an additional 'If' node before HubSpot) to set criteria for when a lead should be added to HubSpot (e.g., company size, specific job title) to further qualify leads.
- In the 'Add lead to Hubspot' node, review the
Apps Used
Workflow JSON
{
"id": "ba33bf8c-3e84-4f83-93a0-2a1e832fced6",
"name": "Automated Lead Capture, Validation, and CRM Enrichment",
"nodes": 21,
"category": "Sales",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: ba33bf8c-3e84...
About the Author
Crypto_Watcher
Web3 Developer
Automated trading bots and blockchain monitoring workflows.
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