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Automate lead response analysis using OpenAI and trigger automated follow-ups or CRM updates with Lemlist.
This n8n workflow is designed to automatically process incoming email replies from your email outreach campaigns managed via Lemlist. It leverages the power of OpenAI to categorize these replies, identifying if a lead is 'interested', 'out of office', 'unsubscribed', or 'other'. Based on this categorization, the workflow can trigger subsequent actions, such as updating your CRM (e.g., HubSpot), creating deals, or sending follow-up messages. This automation streamlines your sales process by intelligently handling inbound communications and ensuring timely, relevant actions are taken.
The core of this workflow lies in the Lucas Open AI node, which is configured to interact with both OpenAI and Lemlist.
lemlistApi credential to interact with Lemlist. The resource is set to 'contact' and the operation is 'unsubscribe' (though this seems to be a misnomer in the snippet, as it's likely used for updating contact status or triggering actions based on replies).leadEmail, campaignId, vid (likely a HubSpot contact ID), leadFirstName, leadLastName, and text content from replies. It also constructs a dynamic subject line for potential follow-up emails.additionalFields.associations.contactIds parameter is used to link the action to a specific contact via their vid, suggesting a HubSpot integration for contact management.url parameter for the Lemlist API call is dynamically constructed, indicating an action to mark a lead as 'interested' on a specific campaign.prompt and output parameters) implies that subsequent nodes in the workflow would branch based on the returned 'Category' to perform different actions (e.g., HubSpot 'Create Deal' for 'interested', or potentially updating status for 'Out of Office' or 'unsubscribe').prompt within the Lucas Open AI node to refine the categorization logic or add more categories if needed.parameters within the Lucas Open AI node correctly map to the incoming JSON data (e.g., leadEmail, campaignId, vid).operation and url within the Lucas Open AI node to perform the desired actions in Lemlist.Lucas Open AI node to execute different actions based on the 'Category' output from OpenAI.This workflow requires API credentials for two primary services: **OpenAI** for natural language processing and **Lemlist** for email outreach management. You'll also need **HubSpot** credentials if you intend to leverage the CRM integration nodes for creating deals or updating contacts.
The workflow's categorization accuracy depends on the quality of the prompt and OpenAI's model. For potential miscategorizations, you can refine the prompt in the `Lucas Open AI` node by adding more examples or adjusting the category definitions. You can also implement a 'default' or 'catch-all' category in OpenAI's output and add a subsequent 'Switch' node in n8n to manually review or re-categorize these responses, or trigger a notification to a human.
Absolutely. The 'Category' output from the OpenAI node serves as the basis for conditional logic. You can insert 'Switch' nodes in n8n immediately after the `Lucas Open AI` node. Each 'case' in the 'Switch' node can be mapped to a specific category (e.g., 'interested', 'Out of office'). From each case, you can then branch out to different n8n nodes to perform custom actions, such as creating a deal in HubSpot for 'interested' replies, updating a contact's status for 'unsubscribe', or sending a specific automated reply for 'Out of office' responses.
Just implemented this. The OpenAI categorization is surprisingly good for sales replies. Saved me so much manual sorting. Big ups!
Anyone else having issues with the HubSpot deal creation node after this? Mine keeps failing on 'invalid deal properties'. Might be my mapping, though.
This is a solid base. I tweaked the OpenAI prompt a bit to better handle nuanced replies and added a Slack notification for high-intent 'interested' leads. Fantastic workflow!
{
"id": "4b90ba0b-5885-4c40-9098-9e5ed0ee6c73",
"name": "Automated Lead Response Categorization & Follow-up with OpenAI & Lemlist",
"nodes": 0,
"category": "Sales & CRM",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
ID: 4b90ba0b-5885...
LLM Specialist
Building complex chains with OpenAI, Claude, and LangChain.
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