Automated Targeted Property Lead Generation & Enrichment
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This n8n workflow automates the discovery, qualification, and enrichment of high-potential real estate leads. It identifies properties matching custom criteria, gathers owner contact information through skip tracing, and prepares the data for direct outreach, saving countless hours on manual research.
About This Workflow
Unlock a consistent stream of highly targeted real estate leads with this powerful n8n automation. This workflow connects to property data APIs (like BatchData) to search for specific property types, locations, and financial conditions (e.g., distressed, high equity, absentee owners). It then intelligently filters and scores these properties based on predefined criteria, ensuring you focus only on the most promising opportunities. Furthermore, it performs a 'skip trace' to find critical owner contact details (email, phone). Finally, it formats this enriched data into a comprehensive spreadsheet and pushes it directly into your CRM (e.g., HubSpot), empowering your sales team with actionable, pre-qualified leads ready for immediate engagement.
Key Features
- Automated Property Search: Schedule daily searches for properties matching your exact criteria (location, value, equity, status, owner type) using a powerful property data API.
- Intelligent Lead Scoring & Filtering: Custom code logic filters out irrelevant properties and assigns a dynamic lead score based on factors like equity percentage, ownership duration, and tax delinquency.
- Comprehensive Contact Enrichment (Skip Trace): Automatically retrieve owner names, mailing addresses, email addresses, and phone numbers for targeted outreach campaigns.
- Seamless CRM Integration: Directly push formatted and enriched lead data into your HubSpot CRM for efficient pipeline management and follow-up.
- Flexible Data Export: Generate organized Excel spreadsheets of your top leads, complete with all property and owner contact details, for offline analysis or sharing.
How To Use
- Configure API Credentials: Set up generic HTTP Header Authentication for both the "Search Properties API" and "Get Owner Contact Info" nodes, using your BatchData API keys or equivalent property data provider credentials.
- Customize Search Parameters: In the "Configure Search Parameters" node, adjust the JSON payload to define your desired location, property type, value range, equity, distressed status, and any other specific search filters.
- Refine Filtering & Scoring Logic: Modify the JavaScript code within the "Filter Property Results" node to customize your specific criteria for qualifying and scoring leads (e.g., absentee owner status, years owned, recent sales history, tax delinquency).
- Integrate CRM & Map Data: Connect your HubSpot account to the "Push to CRM" node and map the formatted lead data fields (property details, owner info, contact info) to your HubSpot contact or deal properties.
- Set Schedule & Activate: Choose between the "Daily Schedule" trigger for automated daily runs or use the "When clicking "Execute Workflow"" trigger for on-demand execution, then activate the workflow to start generating leads.
Apps Used
Workflow JSON
{
"id": "5b02552a-ee21-4779-8b8b-f106677835e0",
"name": "Automated Targeted Property Lead Generation & Enrichment",
"nodes": 16,
"category": "Sales",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: 5b02552a-ee21...
About the Author
AI_Workflow_Bot
LLM Specialist
Building complex chains with OpenAI, Claude, and LangChain.
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