Automate Lead Enrichment and CRM Integration with Cal.com & Apollo
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Streamline your sales process by automatically enriching leads from Cal.com bookings with detailed company and contact information from Apollo. This workflow then logs the enriched data into Google Sheets for easy CRM integration and further action.
About This Workflow
This n8n workflow acts as a powerful bridge between your scheduling tool, Cal.com, and a leading sales intelligence platform, Apollo.io. Whenever a new meeting is booked via Cal.com, the workflow automatically triggers an enrichment process. It leverages Apollo.io to gather comprehensive details about the prospect and their company, including contact information, social profiles, industry, location, and website. The 'Create URL' node meticulously crafts a specific Apollo.io search query based on the booking details, ensuring precise data retrieval. Finally, all the enriched data is meticulously organized and pushed into a Google Sheet, acting as a centralized hub for your sales team. This automates manual data entry, speeds up lead follow-up, and ensures your sales team has the most up-to-date information at their fingertips.
Key Features
- Real-time Lead Enrichment: Automatically enrich new leads from Cal.com bookings with data from Apollo.io.
- Custom Apollo.io Search Query Generation: Dynamically builds precise search URLs for Apollo.io based on booking details.
- Comprehensive Data Collection: Gathers extensive contact and company information including social profiles, industry, location, and website.
- Automated CRM Data Logging: Seamlessly logs enriched lead data into a Google Sheet for easy CRM integration.
- Flexible Data Mapping: Allows for customization of fields to be populated in your Google Sheet.
How To Use
- Connect your Cal.com Account: Set up a Cal.com trigger node in n8n and authenticate with your Cal.com credentials. Configure it to listen for
BOOKING_CREATEDevents. - Configure the Apollo.io Search: Utilize the 'Create URL' node. This node uses JavaScript to construct an Apollo.io search URL based on the incoming booking data. You may need to adjust the JavaScript code to perfectly match the parameters you want to query in Apollo.io (e.g., location, company name, keywords).
- Scrape Apollo.io Data: Add an Apollo.io node (you may need to find a suitable community node or use an HTTP Request node if a direct node isn't available) and use the generated URL from the 'Create URL' node to fetch the enriched prospect and company data.
- Log to Google Sheets: Configure the Google Sheets node. Map the data from the Apollo.io scraping step (and potentially original booking data) to the desired columns in your Google Sheet. Ensure your sheet has headers matching the
valuekeys in the node's parameters. - Authenticate Connections: Ensure all nodes have their respective credentials authenticated (Cal.com, Apollo.io, Google Sheets).
Apps Used
Workflow JSON
{
"id": "0325722b-c0cf-4a0b-a837-057be2118bc4",
"name": "Automate Lead Enrichment and CRM Integration with Cal.com & Apollo",
"nodes": 25,
"category": "Sales",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: 0325722b-c0cf...
About the Author
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Integration Guru
Connecting CRM, Notion, and Slack to automate your life.
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