Automate Salesforce Lead Enrichment with Explorium MCP
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This n8n workflow automatically enriches new Salesforce leads using Explorium's advanced prospect data. It syncs back updated contact and company information, ensuring your sales team has the most comprehensive and accurate data to drive engagement and close deals.
About This Workflow
Supercharge your sales pipeline with this powerful n8n workflow that seamlessly integrates Salesforce with Explorium's Master Contact Platform (MCP). Upon a new lead being created in Salesforce, this workflow automatically triggers an enrichment process. It leverages Explorium's AI to identify and match the lead with detailed prospect information, including contact details, job titles, and company website. The enriched data is then intelligently updated back into the existing Salesforce lead record, providing your sales team with a 360-degree view of their prospects. This eliminates manual data entry and ensures your team is always working with the most relevant and up-to-date information for maximum conversion potential.
Key Features
- Automated Lead Triggering: Instantly initiates enrichment for every new lead created in Salesforce.
- Intelligent Prospect Matching: Utilizes Explorium's AI to accurately identify and match leads with rich prospect profiles.
- Comprehensive Data Enrichment: Fetches detailed contact information, job titles, company details, and more.
- Two-Way Data Sync: Updates enriched data directly back into Salesforce lead records.
- Streamlined Sales Process: Reduces manual data entry and empowers sales reps with accurate, actionable insights.
How To Use
- Configure Salesforce Trigger: Set up the
Salesforce Triggernode to monitor forleadCreatedevents and configure your Salesforce credentials. - Set up Explorium Credentials: Establish your
Header Auth Connectionfor accessing the Explorium API. - Match Prospects: The
Match_prospectnode uses the newly created Salesforce lead's full name and company to find corresponding prospects in Explorium. - Extract Prospect IDs: The
Extract Prospect IDs from Matched Resultsnode isolates the unique IDs of matched prospects. - Enrich Contacts and Profiles: The
Explorium Enrich Contacts InformationandExplorium Enrich Profilesnodes fetch detailed contact and profile data using the extracted IDs. - Merge and Flatten Data: The
MergeandCode - flattennodes combine and structure the enriched data for easy processing. - Update Salesforce Leads: The
Update Leadnode takes the enriched data and intelligently maps it to the corresponding fields in your Salesforce lead record.
Apps Used
Workflow JSON
{
"id": "a9826ba2-59a5-436d-b9fa-2cbdf454e5cd",
"name": "Automate Salesforce Lead Enrichment with Explorium MCP",
"nodes": 24,
"category": "Sales",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
Get This Workflow
ID: a9826ba2-59a5...
About the Author
DevOps_Master_X
Infrastructure Expert
Specializing in CI/CD pipelines, Docker, and Kubernetes automations.
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