Lead Enrichment and Outreach with Hunter, MadKudu, and HubSpot
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Enrich leads with Hunter, score them with MadKudu, and record engagement in HubSpot.
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About This Workflow
Workflow Overview
This workflow automates the process of collecting leads through a form, enriching their data using Hunter, scoring them based on fit with MadKudu, and then recording engagement in HubSpot. It includes steps for email verification, conditional logic for scoring, and sending personalized outreach emails.
Key Features
- Collect leads via a customizable n8n form.
- Verify email addresses using Hunter's Email Verifier.
- Score leads based on customer fit using MadKudu.
- Record outreach email and lead engagement in HubSpot.
- Send personalized outreach emails via Gmail.
How To Use
- Set up Credentials: Configure your Hunter API, MadKudu, HubSpot OAuth2, and Gmail OAuth2 credentials within n8n.
- Configure Form Trigger: Customize the 'n8n Form Trigger' node with your desired form title, description, and fields. The 'What's your business email?' field is crucial for the Hunter integration.
- Adjust Hunter Integration: Ensure the 'Hunter' node is correctly set up to use the
emailVerifieroperation and points to the email field from your form. - Configure MadKudu Integration: Set up the 'Score lead with MadKudu' node with your MadKudu API endpoint and credentials. The
customer_fit.scorewill be used for conditional logic. - Personalize Outreach: Modify the 'Set keys' node to customize the outreach email content, subject, and sender details.
- Map HubSpot Data: Configure the 'Record engagement in HubSpot' and 'HubSpot' nodes to map relevant lead data and engagement details to your HubSpot contacts and records.
- Activate and Test: Test the workflow by submitting the form and checking the Slack channel for notifications. Once satisfied, activate the workflow to start collecting and processing leads.
Apps Used
Workflow JSON
{
"id": "ee0c2957-8a71-47a7-9c3b-555b0b3c5914",
"name": "Lead Enrichment and Outreach with Hunter, MadKudu, and HubSpot",
"nodes": 0,
"category": "Sales & CRM",
"status": "active",
"version": "1.0.0"
}Note: This is a sample preview. The full workflow JSON contains node configurations, credentials placeholders, and execution logic.
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ID: ee0c2957-8a71...
About the Author
DevOps_Master_X
Infrastructure Expert
Specializing in CI/CD pipelines, Docker, and Kubernetes automations.
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